At this farmer-owned, direct-to-consumer meat cooperative, I created and managed digital content across platforms—including blogs, social copy, PDPs, and SMS campaigns.
I led the planning and development of the social media content calendar, resulting in a 28.9% increase in followers and over 10 million impressions during my tenure.
 
My work included auditing brand content for voice and consistency, identifying campaign performance needs, and writing across formats to support awareness and conversion. I also collaborated with external influencers—coordinating schedules, sourcing assets, and ensuring alignment with campaign goals.
Below are selected samples that showcase the range of my content work.