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HFA Architecture + Engineering
Social Media Coordinator → Media + Communications Specialist → Sr. Media + Communications Strategist | 2022 – Present
At HFA, I lead external and internal communications for a 300+ person employee-owned architecture and engineering firm. I’ve built and managed a multi-platform social media presence that generated a 25.4% increase in followers and a 79% lift in engagement across socials.
My role goes far beyond social—I've led content strategy for executive messaging, internal change initiatives, and large-scale company events. I revived and now produce an internal video newsletter series that keeps our nationwide studios informed and aligned. I also spearheaded the planning and creative direction for major client-facing and internal events, strengthening brand identity, culture, and partnerships.
From thought leadership campaigns to rollout communications, my work focuses on helping HFA show up with clarity, consistency, and humanity—inside and out.
Social Media
Bridging Art and Architecture: A Collaboration with Walker Noble
This Black History Month campaign paired HFA with multi-disciplinary artist Walker Noble to celebrate the theme “African Americans and the Arts.” I led the concept, content strategy, and production of a four-part video series that highlighted Walker’s creative process and personal journey—amplifying Black voices adjacent to the AEC industry. The series was shared organically across LinkedIn, Instagram, and Facebook, achieving a 5.2% engagement rate and setting a new standard for cultural storytelling in our space.
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