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Creative Strategy Client Book | Gooseberry Pies
Class Projects, University of Arkansas, 2018
As the final project for my Creative Strategy course, I developed a full rebranding and marketing strategy for a local pie shop, Gooseberry Pies. The assignment was to select a real business we believed could benefit from a brand refresh—and create a campaign to bring that vision to life.
Over the semester, I built out a comprehensive client book that included a creative brief, mood board, social media assets, ad and billboard concepts, and a rollout plan for the new identity. The project gave me hands-on experience translating brand insights into visuals and messaging that work together across platforms.
Click the image to the right to view the full client book. (Heads up—it’s content-rich and may take a moment to load.)
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Public Relations Writing Samples
Class Projects, University of Arkansas – 2019
These samples were developed as part of a senior-level Public Relations Writing course, designed to prepare students for real-world PR scenarios. Each assignment focused on writing clearly, persuasively, and in alignment with brand and media expectations.
Press Releases
These press releases were part of a Public Relations Writing class. They focused on writing clear, timely, and media-ready releases for real nonprofit organizations serving the Northwest Arkansas community.
Media Advisory
Based on a real local event, this assignment was an exercise in writing timely, informative media materials. It served as practice for responding quickly and clearly to media opportunities.
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